NASHVILLE, TN — March 30, 2007 — Gibson Guitar, the world’s premiere musical instrument manufacturer and leader in music technology, announced its partnership with the 2007 “Cool Product Expo” held by Stanford Graduate School of Business and Stanford’s Alliance for Innovative Marketing on Wednesday, April 11, 2007 in Palo Alto, CA. The annual event generates interest and excitement around the world’s coolest products. The global companies that develop them are highlighted in edgy exhibits throughout the Arrillago Alumni Center. The event is free and open to the public. For more information on the Expo, please visit coolproductexpo.stanford.edu.
Gibson Guitar will showcase several new custom model guitars featuring state of the art technology and the world’s coolest designs. The Gibson Guitar exhibit will feature interactive guitar stations with a combination of both Gibson and Epiphone guitars, each providing the guitar lover with their own opportunity to jam on the “coolest” guitars in the world. Attendees can also register to win a new Gibson Les Paul Standard guitar offered by the musical giant.
The mission of the Cool Product Expo is to generate interest in, and excitement around, “cool” products and companies in the field of manufacturing and design. An attendee walking through the expo will likely encounter budding start-ups, university research lab projects, the latest R&D from global manufacturers, the best from local design studios, and more. Only exhibitors who practice innovation by way of design, function, and/or technology are invited to attend. Gibson Guitar is the exclusive musical instrument exhibitor.