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Daisy Rock Guitars To Launch New Online “Buy Now” Program Connecting Consumers to Dealers

United States
English
LOS ANGELES, CA — March 9, 2007 — Daisy Rock Guitars is pleased to introduce their online “Buy Now” program. The new program will go live on www.daisyrock.com on March 20, 2007.

In addition to daisyrock.com’s most popular feature, the “FIND A DEALER” page, customers will have two new options: a “Shop Online” button, which will link visitors to their choice of Daisy Rock’s highest profile online dealers, and the “Buy Now” button, the heart of Daisy Rock’s new program. Customers who click “Buy Now” will be directed to the Daisy Rock Online Store, where they can put items in a shopping cart and check out just as though they were buying from an online dealer — but once the transaction is made, the order is directed to the closest stocking dealer. Based on the dealer’s geographic proximity to the customer, the winning retailer--large or small--is notified within 24 hours that they have a new sale to process and fulfill. By assigning an order to the closest dealer, the quickest possibly delivery is ensured to the consumer. In this way, online sales get passed directly to the dealers and the customer gets great service from a nearby store!

Daisy Rock dealers are invited and encouraged to sign up for free to participate in the “Buy Now” program at www.shopatron.com/signup. Free sign up, faster turns, and biweekly payment are just some of the benefits to becoming a Daisy Rock retail partner in the “Buy Now” program. All participating retailers will have access to real-time sales and market reports, making it easy for dealers to review the best-selling products on a local and national level to and make more informed purchases. Dealers are notified by email when a new order is placed — all they have to do is pack it up and ship it. Additionally, the system is compatible with every major parcel carrier, making it easy for dealers to integrate “Buy Now” into their existing shipping systems.

“We love the way the “Buy Now” program lets our customers order directly from our web site, and at the same time, puts new sales into the hands of our great network of dealers,” says Tish Ciravolo, President & Founder of Daisy Rock. “Dealers will get higher visibility with local customers, who’ll know their order was shipped directly from a local Dealer’s store. Because Daisy Rock’s audience extends beyond the confines of normal MI channels, many potential buyers visiting daisyrock.com are not typical music store customers, and they want to buy directly from our website. Our new “Buy Now” program captures those sales and sends them directly to our dealers.”

Dealers and online retailers interested in signing up for the “Buy Now” program should contact their Daisy Rock sales representative for details or sign up directly at www.shopatron.com/signup.
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