Calabasas, CA — February 12, 2007 — Line 6, Inc., the leader in digital modeling instruments and professional recording products, announced today the expansion of its marketing organization with the addition Dave Froker as chief marketing officer and senior vice president, business development. Froker will be responsible for all of the company’s marketing functions worldwide. Froker will also lead the company’s initiatives in developing key partnerships and strategic alliances both inside and outside the musical instrument industry.
Since 2003, Dave Froker has been chief executive officer of the Stanton Group, where he engineered the turnaround of Stanton Magnetics, Cerwin-Vega and KRK. Prior to joining the Stanton Group, Froker was general manager of Digidesign from 1996 until 2002. At Digidesign he initially held business development and vice president of product marketing roles. During his tenure as general manager, Froker tripled the size of the company and presided over the growth of Pro Tools® into the industry’s audio workstation standard. Prior to Digidesign, he worked as a strategy and market analysis consultant and in product planning roles.
In addition to being a life-long guitarist, Froker holds a Bachelor’s degree in Mathematics from the University of California at San Diego and a Master’s degree in Engineering-Economic Systems from Stanford University. He will join Line 6 in March after helping Stanton transition to new leadership.
“Dave Froker brings a great depth and breadth of skills to the Line 6 senior management team, as a marketing professional, a general manager and a seasoned executive. He will be a key player in driving our next phase of company growth and brings an enormous amount of capability to the team,” said Mike Muench, president and CEO, Line 6.