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Jamiroquai’s Paul Turner Finds Focus With A-Designs REDDI Direct Box

United States
English
24 February 2007 — With over 20 million albums sold world-wide, London-based band Jamiroquai is respected around the world for its signature blend of acid jazz, funk and disco. Obviously, a top class bass groove is an essential element of the groups success and, for the past two years, that task has been in the capable hands of Paul Turner. MTR is delighted that Paul is the first UK player to join the increasing roster of bassists endorsing the A-Designs REDDI valve direct injection box.

Before joining Jamiroquai, Paul spent two years touring and recording with Annie Lennox, while his impressive recording credentials include Tina Turner, Tom Jones, George Michael, Belinda Carlisle, Kylie Minogue and many other notable pop/R&B artists.

When looking for a professional DI for his basses, Turner browsed the online forums and asked several engineer friends for their recommendations. The resulting list of serious contenders was a short one and, compared and contrasted with each other, the REDDI emerged at number one.

When testing it out, Paul’s gave us his first impressions:

“I did a live radio date with Jamiroquai as well as some TV performances and small gigs during the promo run for the new album, and absolutely loved the REDDI. Both the BBC engineer and the producer gave it unprompted glowing reviews after hearing me comparing DI’s in the studio.

My initial impression was how focused the bass sounded while remaining fat and warm. It’s also very versatile with a very wide range — from clean to nicely driven. Even Jamiroquai’s front-of-house engineer liked it (and he’s always been a huge fan and owner of a certain other valve DI)!

“Then we played live on BBC One’s Record of the Year, the REDDI again sounded really superb.”

In addition to using the REDDI live, Paul also greatly appreciates the DI’s sonic qualities in the studio.

“I did a session at EMI’s writing studios in central London. I had taken the Tube and so arrived only carrying one bass — my white “66 Fender Jazz — and the REDDI. When I got out the REDDI, the engineer said, “Ah, you’ve got one of those.” Transpires they had compared one with a bunch of other direct boxes and found the REDDI to be their favourite.

“The studio manager came in later to specifically say what a fantastic bass sound it was - just my bass plugged into the REDDI, then into a TL Audio desk, and listening back on Yamaha NS10M, KRK and Genelec monitors. Even though it was a smallish studio, the bass sounded truly awesome. From clean to warm tube, the REDDI is true yet character-full and, man, is it focused!"
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