SXSW 2007 Major Sponsors provide critical support for the event and include Miller Lite, Verizon, Yaris, Blender Magazine, IFC: the Independent Film Channel and founding sponsor the Austin Chronicle. Local electronic media sponsors include KLBJ-FM, KGSR, and 101X.
SXSW announced in January 2007 that it had achieved the offsetting of 100% of its carbon emissions from SXSW business activities in 2006. SXSW will be working with Ecology Action of Austin to recycle all waste from outdoor parties and events and will use biodiesel in generators and production trucks. SXSW has offset 100% of 250 metric tons of carbon emissions by purchasing 376 MW of Texas wind energy carbon credits from Green Mountain Energy Company and has given a donation to the Austin Parks Department for the purchase and maintenance of native trees. SXSW is now a Carbon Neutral company and has pledged to reduce carbon emissions and invest in carbon offsets.
The 2007 SXSW Music Conference held at the Austin Convention Center will feature over 70 panel discussions, interviews, demo listening sessions and the SXSW mentor program. The daytime program of educational, informative and entertaining presentations is a core component of the event which covers business and creative issues in music. Highlights will include: Peter Townshend’s Keynote Interview on Wednesday, March 14 at 6:30 pm in the Hilton Grand Ballroom (next door to the convention center); SXSW Interviews featuring Gilberto Gil on Wednesday, March 14; Emmylou Harris and Terry McBride on Thursday, March 15; and Ricki Lee Jones, Booker T Jones, Joe Boyd and Iggy Pop on Friday, March 16. Panels include: “Say It Loud, I’m WHAT? and I’m Proud;” “Record Companies: Who Needs Them?;” “Latin Music In a Fragmented Marketplace;” “China’s Emerging Music Market;” “Re-inventing Payment Models for Digital Music;” “Greening the Music Industry;” and “Idiots Unite!.” Wednesday’s Crash Courses and Music Biz 101 panels offer basic information at workshops and special panels which cover topics of interest to working musicians and aspiring music professionals alike. Rounding out the conference are Demo Listening sessions that offer registrants a chance to see how music is reviewed and reacted to by representatives from labels, venues, radio and the press and the Mentor Program that offers registrants ten minute meetings with panelists and industry pros. For a complete list of panel topics, descriptions and speakers, access the SXSW website at www.sxsw.com.
The SXSW Trade Show Exhibition, also in the convention center will host an array of events and exhibitors. The three day music trade show continues to offer a unique opportunity for the performing bands and thousands of other industry professionals to meet in one-on-one scenarios and exchange information. Participating organizations from around the world including Canada, Finland, France, Ireland, Japan, Korea, The Netherlands, New Zealand, Norway, Russia, UK, and from every corner of the United States will be on hand to aid in broadening careers for both American and international bands and companies. The Indie Village presented by NAIL, with participation from independent labels and their artists, provides a great space for indie labels to do business and meet artists, media and fans. StudioSX, sponsored by ME Television, is where high profile music industry professionals will be interviewed in front of an audience on the trade show floor. Additionally, anyone needing to transact business while at the convention center, can go to the Sonicbids E-mail/Web Center and wireless lounge. To prepare for the evening ahead there are two excellent opportunities to sample the nighttime offerings - The SESAC Music Day Stage Cafe and the KOSS Festival Preview Station. The SESAC Day Stage Café runs Wednesday through Friday from 9:00 a.m. to 6:00 pm and Saturday from 10:00 am - 4:00 pm. It will feature acoustic sets from bands that will be playing at the nighttime music festival. The KOSS Festival Preview Station features MP3’s from showcasing artists. An attraction for all performing bands is Thayers Showcasing Artist Lounge - a great place for artists to chill out and check out natural vocal care. And finally, the South by Bookstore sponsored by Barnes & Noble Booksellers will feature notable SXSW registrants selling and signing books. A complete list of Exhibition participants with full web pages and direct links to each company is available at www.sxsw.com/music/tradeshow. During the day, the Austin Convention Center is the centerpiece for networking and business activities for anyone working in the music industry.
But the top attraction is, as always, the music. The SXSW Music Festival, which spans five nights, will present over 1400 musical acts on over 65 stages in venues ranging from the most intimate clubs to the outdoor SXSW Dew Music Festival Town Lake Stage located at Auditorium Shores. The music starts on Wednesday, March 14 and runs through Sunday, March 18. A very small sampling of bands includes Peter, Bjorn and John; UGK; Chamillionaire, The Stooges; The Good, The Bad & The Queen; Mika; Amy Winehouse; Lily Allen; The Bravery; Mew; Satellite Party; Allison and Buzzcocks. The outdoor shows, entitled SXSW Dew Music Festival at Town Lake and sponsored by Mountain Dew, are free to the public and take place for three days, Thursday, March 15 through Saturday, March 17 at the Town Lake Stage at Auditorium Shores. Thursday’s show starts at 6:00 p.m. and features Hawthorne Heights, Rocket Summer, and Steel Train; Friday’s line-up presented by BMI also starting at 6:00 includes Public Enemy, Ozomatli, and X Clan; Saturday’s show, beginning at 11:00 am features a full day with Palm School Choir, Daddy A Go-Go, The Sippy Cups, The Jellydots, Mastadon, Against Me!, Riverboat Gamblers, BORIS, Priestess, Fake Problems, and Gallows. Media sponsors for the outdoor stage are KVUE, 101X, and 107.1 KGSR. The Town Lake Stage concerts benefit Latinas Unidas Por El Arte.
Helping to kick off the SXSW Music Festival is the Twenty-fifth Annual Austin Music Awards at the Austin Convention Center (enter at the Rotunda on Cesar Chavez) on Wednesday, March 14 at 7:55 p.m. sharp. This year’s show features performances by Bobby Whitlock & CoCo Carmel with Stephen Bruton; Barbara Kooyman & the Unstrung Heroes of Texamericana with Carrie Rodriguez; Ian McLagan & Bump Band with special guests; The Tex-Mex Experience with the Texas Tornados and Sam the Sham; Six Strings Down: the Clifford Antone Tribute with Jimmie Vaughan, Derek O Brien, Gary Clark Jr. and more. Registration badges and wristbands for SXSW include admission to the Austin Music Awards. The Music Awards are presented by The Austin Chronicle and SXSW and co-sponsored by 107.1 KGSR and is a benefit for the SIMS Foundation.
SXSW is proud to introduce SXSW.mobi, a mobile destination with everything you need to enhance your on-the-go SXSW 2007 experience. Browse to SXSW.mobi from your mobile device or web-enabled phone to get up-to-date schedules, mp3s, video clips, podcasts, news and more. At SXSW.mobi you can find mp3s from bands playing the music festival as well as over 100 trailers from films playing the Film Festival. Go to: SXSW.com/toolbox/ to find all of this year’s technical offerings.
SXSW SMS. Use text-messaging on your mobile to find out when a band or film is playing. There is no faster way to get the specific info you need to get to your next show. Also, sign up for SMS alerts to stay in-the-know. SXSW will send you alerts and updates so you don’t miss anything. On the web, go to SXSW.com/toolbox/sms. On your phone or PDA, go to SXSW.mobi/tools
The Online Registrant Directory, a searchable listing of music industry professionals attending the music conference, is available year round at SXSW.COM. The brand new Mobile Registrant Directory is also available on SXSW.mobi for use on your smartphone. SXSW Music walk-up registration fee is $600. A Platinum pass which includes access to all three SXSW conferences - Music, Film and Interactive is $950. Pre-registration prices started at $425 and $650, respectively, for those who were willing to sign up early.
New this year from DIRECTV is SXSW Live. DIRECTV is taking South By Southwest to the living rooms of music fans around the globe. On March 15, 16, & 17 (4pm to Midnight, Central Standard Time) Austin s newest live music venues will feature 24 of the hottest bands and artists on the SXSW bill for a daily 8-hour live TV broadcast only on DIRECTV s Channel 101. Artists confirmed thus far include Annuals, Bowling For Soup, The Bravery, Get Cape. Wear Cape. Fly., Ian Moore, James Walsh from Starsailor, Marc Broussard, Ozomatli, Pam Tillis, Paul Doucette & The Break and Repair Method, The Pink Spiders, Rachel Fuller, Razorlight, Rocco Deluca & the Burden, The Fratellis, Tiny Masters of Today, Turbonegro, and Young Love.All artists will perform a full 40-minute set at the newly created Lone Star Lounge & Bat Bar, custom built inside the Austin Convention Center. Check your pocket guide or the SXSW website for exact times and location. Admission will be available to all Conference registrants and wristband-holders. Complimentary tickets for the general public are available, space permitting.
A featured attraction also in the Austin Convention Center is The Flatstock Concert Poster Exhibition and Collectors Show sponsored by Yaris and presented by SXSW and the American Poster Institute (API) on Thursday, March 15 from 1:00 p.m. - 6:00 p.m.,and Friday and Saturday, March 16 - 17 from 11:00 a.m. to 6:00 pm. Over 100 poster artists representing decades of styles, colors and techniques will be selling and displaying their posters.
The 2007 SXSW Golf Tournament will take place at Circle C Golf Club on Wednesday, March 14 at 12:00 p.m. (Shotgun Start). The format will be Four-Person “Texas” Scramble. This year it benefits The North American Folk Music and Dance Alliance. Sponsored by Folk Alliance, ASCAP & SXSW. For more information, please call 901/522-1170 or email firstname.lastname@example.org.
The annual SXSW Softball Tournament gets underway Sunday, March 18, at Monroe “Lefty” Krieg Fields. Player warm-up begins at noon, with the first game starting at 1:00 pm sharp. For those of you who need to ease into the final day of SXSW a little more gently, there’s the SXSW Barbecue, an authentic Texas spread with the trimmings, prepared by Ruby’s Barbecue (with all natural, free-range beef), but vegetarians need not despair, Ruby s does great vegetarian options, also. This event is for SXSW registrants only.
SXSW Music Conference is co-sponsored by a network of 44 regional arts and entertainment magazines from across the United States and Canada. SXSW 2007 welcomes Baltimore Citypaper (Baltimore, MD), Black & White (Birmingham, AL), Boston Weekly Dig (Boston, MA), Cincinnati CityBeat (Cincinnati, OH), City Pages (Minneapolis, MN), Cleveland Scene (Cleveland, OH), Dallas Observer (Dallas, TX), Denver Westword (Denver, CO), East Bay Express (Emeryville, CA), Flagpole Magazine (Athens, GA), Fort Worth Weekly (Fort Worth, TX), Houston Press (Houston, TX), Independent Weekly (Durham, NC), LA Weekly (Los Angeles, CA), Las Vegas City Life, (Las Vegas, NV), Little Village (Iowa City, IA), Memphis Flyer (Memphis, TN), Metro Times (Detroit, MI), Miami New Times (Miami, FL), Nashville Scene (Nashville, TN), New Times Broward Palm Beach (Ft Lauderdale, FL), Nightflying (Little Rock, AR), NOW Magazine (Toronto, ON), OC Weekly (Santa Ana, CA), OffBeat Magazine (New Orleans, LA), Orlando Weekly (Orlando, FL), Philadelphia Weekly, (Philadelphia, PA), Phoenix New Times (Phoenix, AZ), The Pitch (Kansas City, MO), Portland Mercury (Portland, OR), The Reader (Omaha, NE), Riverfront Times (St. Louis, MO), Salt Lake City Weekly (Salt Lake City, UT), San Antonio Current (San Antonio, TX), San Diego CityBeat (San Diego, CA), Seattle Weekly (Seattle, WA), SF Weekly (San Francisco, CA), Shepherd Express (Milwaukee, WI), Tucson Weekly (Tucson, AZ), Urban Tulsa Weekly (Tulsa, OK), Village Voice (New York, NY), Washington City Paper (Washington, DC), Weekly Alibi (Albuquerque, NM), Weekly Volcano (Lakewood, WA). SXSW co-sponsors provide support for promotional activities and musical events in connection with the conference.