“As we continue to expand our product lines and introduce the Digidesign brand into new markets, strong media and artist relationships are critical to our ongoing success,” asserts Digidesign Vice President of Sales and Marketing Paul Foeckler. “Kyle brings tremendous passion and strong relationships with both professional audio and music industry press, as well as a solid track record for successfully planning AR/PR programs and managing worldwide AR/PR teams. His experience and strategic approach are a great addition to our program.”
Ritland’s appointment completes a strong AR/PR team that consists of other key players, including Press Relations Specialist Reinel Adajar, Artist Relations Specialist Anthony Gordon, and several principal, market- specific public relations contractors. “We are making a significant investment in this effort,” Foeckler adds, “and are looking forward to seeing what this team can do as they reach out to the press and user communities.”
“In over 12 years of doing this, I have never encountered an organization more committed to building strong artist and press relationships,” says Ritland. “I’m also impressed with Digidesign’s tremendous focus and unswerving dedication to their customers and markets they serve. It’s the combination of these qualities, along with the opportunity to work with strong people such as Anthony and Reinel, which have brought me here. I’m excited about the possibilities, and tremendously happy to be here.”
Prior to joining Digidesign, Ritland was the director of public relations at LOUD Technologies, where he assembled and led a worldwide team representing the complete LOUD portfolio of brands, including Alvarez guitars, Ampeg, Crate, EAW, Mackie, and TAPCO. Ritland has also held strategic marketing positions at Carver, Digital Harmony, and MCA.
Ritland will be based at Digidesign’s worldwide headquarters in Daly City, California.