WeImprovise! is a work in progress, proof of concept, & labor of love. Find Out More.

Notice Of Name Change: D’Addario & Company, Inc. [ Winter NAMM 2007 ]

United States
FARMINGDALE, NY, January 17, 2007 — It is a subtle change, the removal of a letter, but it signifies a rallying behind the company identity and, indeed, a recognition of the significant power of the D’Addario name in exclusion.

Effective immediately, the J. D’Addario & Company, Inc. has changed its name officially to D’Addario & Company, Inc. The removal of the “J” reflects, among other reasons, the trend to referring to the company in terms of the surname alone, and, indeed, alludes to the brand recognition power of the D’Addario name.

The revised company name will be introduced to the industry in the first quarter of 2007, using Winter NAMM as the launch vehicle. Thereafter, all company listings, letterhead, packaging, posters and other marketing materials, websites, and trade presentations will proudly display the new streamlined moniker.

In addition, moves are underway to institute the name change, as soon as possible, on all D’Addario contracts, agreements, and correspondence with various stakeholders, vendors, industry affiliates, utilities and customers.

D’Addario & Company, Inc. designs, manufactures, and markets complete lines of strings for fretted and bowed musical instruments, drumheads, drum practice pads, and guitar and woodwind accessories under the proprietary brand names D’Addario, Evans Drumheads, Planet Waves, Rico, and HQ Percussion. The company also runs the popular Gbase.com online gear source. D’Addario products are marketed in approximately 120 countries.
Previous Entry
New Composite Synthetic Core Strings For Violin [ Winter NAMM 2007 ]

D’Addario Sets New Standards with Violin String Sets FARMINGDALE, NY, January 17, 2007 — The finishing touches are being put on a new professional violin string set, available in the very near future. Scheduled to launch in the second quar …

Tronical’s Innovative Powertune Self-Tuning Guitar System Shipping! [ Winter NAMM 2007 ]
Next Entry
Tronical’s Innovative Powertune Self-Tuning Guitar System Shipping! [ Winter NAMM 2007 ]

Synthax AG / Tronical GmbH/ Germany, NAMM, January 17th, 2007 — At NAMM 2007, hall A #6915 and in the Kentia hall E #1276, Tronical unveils the shipping version of the world’s first compact automatic self tuning system for electric guitars: …

Patreon Logo, Become A Patron

Help support WeImprovise! for as little as $5/€5/£5 per month via Patreon Patreon.