Effective immediately, the J. D’Addario & Company, Inc. has changed its name officially to D’Addario & Company, Inc. The removal of the “J” reflects, among other reasons, the trend to referring to the company in terms of the surname alone, and, indeed, alludes to the brand recognition power of the D’Addario name.
The revised company name will be introduced to the industry in the first quarter of 2007, using Winter NAMM as the launch vehicle. Thereafter, all company listings, letterhead, packaging, posters and other marketing materials, websites, and trade presentations will proudly display the new streamlined moniker.
In addition, moves are underway to institute the name change, as soon as possible, on all D’Addario contracts, agreements, and correspondence with various stakeholders, vendors, industry affiliates, utilities and customers.
D’Addario & Company, Inc. designs, manufactures, and markets complete lines of strings for fretted and bowed musical instruments, drumheads, drum practice pads, and guitar and woodwind accessories under the proprietary brand names D’Addario, Evans Drumheads, Planet Waves, Rico, and HQ Percussion. The company also runs the popular Gbase.com online gear source. D’Addario products are marketed in approximately 120 countries.