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Fender Expands Innovative Line Of Guitar Digital Entertainment Centers With G-DEC® Junior [ Winter NAMM 2007 ]

United States
New G-DEC® Junior Brings Exclusive Practice and Performance Features to a New Level of Simplicity and Convenience

SCOTTSDALE, Ariz. (January 18, 2007) — Fender is proud to announce the baby of the award-winning G-DEC® family! The G-DEC Junior is the newest model in Fender’s innovative series of Guitar Digital Entertainments Centers, giving beginning guitarists, students and songwriters a 15-watt jamming partner and practice tool that’s easy to use and ready to travel.

Like all G-DECs, the G-DEC Junior is unlike any other practice amp on the market. It gives guitarists 16 classic amp sounds ranging from “Tweed” to “Metal” and “Acoustic,” plus 15 effects, an “E” tuner, a metronome, and more. But what makes things really cool is the G-DEC’s onboard drum loops and bass lines in selectable keys and speeds, so guitarists can practice and write with a constant, tireless companion.

“Ever since we introduced the original G-DEC, customers have been asking us to create both larger, more powerful, and smaller, simpler models,” commented Shane Nicholas, Fender’s Marketing Manager of Amplifiers. “With the G-DEC EXEC we offered something with upscale cosmetics; with the G-DEC 30 we delivered more power, memory, and control, and now, with the G-DEC Junior, we’ve got a simple, almost cute model. It looks like our famous Pro Junior™, but it’s fun for players of all skill levels.”

The G-DEC Junior packs the G-DEC’s most popular features into an ultra-affordable—and ultra-portable—package. Instead of the LCD screen found on the larger G-DEC models, all functions are controlled via top-panel knobs, making it easy for even first-time players to learn and use. And although the G-DEC Junior is a scaled-down offering, this single 8” model still serves up tons of killer tones and fun backing patterns.

Other standout G-DEC Junior features include a MIDI port for streaming files from a PC, and an auxiliary input for connecting to an iPod®, mp3 player, or CD player.

Taken together, the G-DEC line provides everything guitarists need to enhance their playing, as well as increase their enjoyment of music making. “We believe that the G-DEC series represents the future of the practice amp,” concluded Nicholas. “And it establishes Fender once again as the clear leader in innovative guitar amplification.”

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