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MI7 appointed as new Audient distributor for Norway, Sweden and Denmark

United States
Malmó/Sweden, October 17th, 2006 — MI7 is pleased to announce its appointment as the new distributor for Audient products in Norway, Sweden and Denmark. Headquartered in Sweden, with representation in 9 territories, the pan-European distribution company adds Audient to an impressive portfolio that already includes several high-calibre pro audio brands.

Audient plc was formed in 1997 by David Dearden and Gareth Davies, (former founding partners of console manufacturers DDA.) Following the expansion of its DAW-oriented product range, the UK-based company has recently enhanced its worldwide distribution network, “We work alongside companies who reflect our working philosophy and have a deeper understanding of the market that we’re working in”, says Audient’s Sales & Marketing Director Luke Baldry. “MI7 has proved to be exactly that, and we look forward to doing great business together with our ever expanding range of products.”

MI7 CEO Per Larsen comments: “MI7 has an extensive customer base that includes both music professionals and enthusiasts. We aim to provide the highest levels of service and constantly strive to provide customers with complete working solutions, tailored to their individual needs. In this respect, the Audient product range fits in well, and we look forward to working closely with the company.”

About MI7

MI7 is a pan-European and Japanese partnership company staffed by professionals with many years of experience in all areas of the media industry. Representing a new concept in the distribution of media and music production products, MI7 brings competence, passion and results to both its customers and the industry. Plus, a bit of spice! Working in close cooperation with a selected range of manufacturers, MI7 has an extensive customer base that includes both media professionals and enthusiasts. In addition to offering distribution and customer service, MI7 also provides answers and solutions that make it easier for the customer to focus on what is really important, namely the creative flow.

MI7: www.mi7.com
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