On the product side, four new PedalSnakeG2 plug’n’play Base Snakes are being introduced. Available in 4-channel and 7-channel versions, each will have a length option of 18 or 24 feet. Each will also include a 5-wire “MIDI5” channel with phantom power—a major plus for customers with MIDI footcontrollers.
“There is no guidebook for marketing PedalSnake,” says Jody Page, president of Stage Magic Inc. “Novel concepts need time in the market place to be perfected. We are now on the verge of doing that.”
“Nowadays, guitar rigs vary so widely in complexity and size,” Page continues. “And power and cabling needs change whenever a player tries new gear. So, more commitment to a “configurable system’, as well as more options, are is needed in today’s market. This is why our PedalSnakeG2 line has so popular—it is plug’n’play, and easily adapts when cabling needs change. Now, G2 is taking a huge leap in capturing market.”
PedalSnake’s sales methodology is also changing. Kits for G2 Standard Model “kits” will be discontinued. In their place, individual G2 Base Snakes and G2 Pigtails will, for the first time, be offered separately. This allows users to more easily create the perfect custom cabling system for their rig using modular plug’n’play components.
A new website, www.pedalsnake.com is also in the works. “The new site will better organize our pedal-rig educational material,” Page adds, “and explain the new products and sales methods. It should be a big improvement over our present site.”
“But have no fear!” Page concludes. “The new site will still include our infamous PedalSnake video!”